Situating MAPCO As An Industry Innovator
MAPCO, a prominent convenience store retailer, is committed to being an industry innovator that delivers a best-in-class customer experience. As their portfolio aged, MAPCO made the decision to evolve their experience in order to attract new customers and further engage existing ones.
As the industry transitioned toward incorporating foodservice as a differentiator, establishing a food-forward culture was a key initiative for MAPCO. CESO partnered with the brand on a new prototype that prominently featured prepared to order food selections. Our team also supported their New to Inventory Program and remodeling initiatives through our Architecture, Civil Engineering, Surveying, Entitlement, and Traffic Design services.
At the same time, the chain slowly phased out many of the older store monikers it had acquired to better focus on their namesake brand. As part of this initiative, CESO updated Delta Express locations to the MAPCO banner