News Church's Chicken to Roll Out First Global Brand Positioning in Company's History
Bringing their new experience to life for guests around the world!
Our team traveled the world, from Thailand to Dubai, to understand what was most important to Texas and Church's Chicken customers. The resulting brand positioning work has already started to influence the strategic growth of this global brand. The process leveraged a true blend of art and science, with innovative research and analytics techniques along with world-class experience design. This work has been touted as "game-changing".
“This work is FANTASTIC! You have done an amazing job with this. I have been through this many times and this is by far the best, most comprehensive branding design work I have ever seen.”
Brendan Berg – Church's Chicken - Senior Vice President, Global Operations